Growing up in the heart of Detroit, I didn’t have much—barely anything at all. The thought of owning a car I could be proud of felt like a distant dream, and I often felt too out of place to even be around the cars I admired from afar. It wasn’t just about the cars—it was about the culture, the lifestyle, and the sense of belonging that seemed out of reach for someone like me.

But life is about battles, and I fought through many of them. I realized early on that the way to rise above was through strength—strength of mind, body, and character. I threw myself into lifting weights, eating right, and getting my hands dirty with cars. Those moments in the garage weren’t just about fixing machines; they were about fixing myself. It kept me alive, made me stronger, and turned me into a better man. A better husband. A better father.

AutoLuxe isn’t just a brand—it’s a movement. We’re not satisfied with what’s happened to car culture. We’ve watched as respect has been replaced with reckless behavior, where takeovers and noise replaced the pride of wrenching, the joy of creating something with your own two hands, and the bond that comes with knowing what real craftsmanship is.

We’re here to bring car culture back to its roots—a time when true enthusiasts took pride in their builds, not in how fast they could go. A time when respect was earned through hard work and integrity, not by cutting corners. AutoLuxe stands for the real ones—the grinders, the builders, the men who understand that the work you put in is what defines you, both in the garage and in life.

This isn’t just about cars. It’s about being the best version of yourself. About respecting the culture, respecting the ride, and respecting the journey that got you here.

AutoLuxe is for those who know it takes more than horsepower to earn respect. It takes grit, dedication, and a whole lot of heart.